Fabricare is the exclusive, quarterly award-winning magazine of the Drycleaning & Laundry Institute (DLI),
providing essential industry information unparalleled by any other publication serving the drycleaning and laundering industry.
Fabricare offers in-depth coverage of:
  • garment manufacturing and care
  • technical operations
  • government regulatory and legislative issues
  • environmental issues
  • and other topics relevant to drycleaning/laundering businesses.
profilecalendarratesspecsform
Fabricare is the exclusive, bi-monthly award-winning magazine of the Drycleaning & Laundry Institute (DLI),
providing essential industry information unparalleled by any other publication serving the drycleaning and
laundering industry.
Fabricare offers in-depth coverage of:
Readership
BY U.S. REGION
WEST
18%
MIDWEST
16%
NORTHEAST
11%
MID-ATLANTIC
23%
SOUTH
32%
STATISTICS
as of 2022
Total Circulation:
6,076
Digital:
4,550
PROFILE
2024 Editorial calendar
Q1 (January-March)
CLOSING DATE: 11/25/2023
 MATERIALS DUE: 12/1/2023
Increase Sales with Automated Marketing
Most POS systems allow triggered, targeted marketing but the setup process can feel overwhelming. We’ll break the process down with help from members and providers. “Set it and forget it.” Templates. What kind of time investment and costs are involved? What is there to be gained? 
Q2 (April-June)
CLOSING DATE: 2/23/2024    
MATERIALS DUE: 3/1/2024
Culture: Building Your Most Important Asset
Employees are less likely to leave a nurturing company culture where they feel like part of a family. Every company has a culture. You may not know what yours is but you definitely have one. This item will discuss how cleaners can intentionally build a culture for successful business operations.  
Q3 (July-September)
CLOSING DATE: 5/24/2024    
MATERIALS DUE: 5/31/2024
Robots to the Rescue: Capitalizing with Automation
How can cleaners opt out of labor struggle by embracing new automated technologies? What systems exist that can reduce the required labor pool with no loss in quality?

Q4 (October-December)
CLOSING DATE: 8/23/2024
MATERIALS DUE: 8/30/2024
Onboarding Employees
Help your new employees get a great start.
Fabricare is read by industry leaders who make the purchasing decisions for products and services needed to operate their businesses. They include: drycleaning and laundry owners and/or managers (81%); manufacturers and/or distributors of cleaning supplies equipment, and textiles (18%); and industry consultants and institutions including hotels, resorts, hospitals, military bases, and correctional institutions (1%). Over 50% of our readers have been in the drycleaning and laundry industry for more than 15 years.
Our readers love Fabricare and read it.
  • Over 75% of those who receive Fabricare thoroughly read each issue.
  • 82.8% save their issues for future reference.
  • Most read Fabricare to stay current with the needs of the drycleaning and laundry industry.
  • Majority say that Fabricare is their primary source of industry information.
Advertisers love Fabricare as well.  Companies who have found success advertising with us serve all aspects of the drycleaning and laundry industry including equipment manufac-turers, chemical and detergent suppliers, computer and software providers, consultants and business services, and specialty product suppliers just to name a few.
Reserve Your Space Now!
Ads Now Available in Issue Announcement Emails and New Online Archive
Ads are now available on DLI's online Fabricare Archive: Fabricare.DLIonline.org.

One leaderboard ad is available for the three-month life of an issue for $1,000. 

Two spaces are also available for Email Issue Announcements, which will be sent to more than 5,000 email subscribers. The message is sent once only. The leaderboard (above the masthead) ad space is available at $1,000 and the skyscraper ad (along the right side of the message) space is available at $750.

Please mention your interest in any of these positions in the Special Instructions area of the Insertion Order Form.
Advertising Cancellations
No cancellations or changes in insertion orders will be accepted after the space reservation closing date.
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